- 배송안내: 평일 오후5시 이전 입금시 보유상품 당일 발송되며, 구매금액 3만원 이상시 배송료 무료 입니다.
- 정기구독 신청은 잡지별 최신호에서 신청하실 수 있습니다.
디자인서적 4만원 이상 구매시 10% 할인쿠폰
발급 후 30 일 간 사용 가능
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year s trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.